Leading property investor and developer Downing has announced a major leadership appointment as Bay Downing steps into the role of joint-CEO alongside Sally O’Brien, marking a bold new chapter for the company’s future growth and innovation.
As joint-CEO, Bay will define and execute Downing’s long-term vision, focusing on scaling operations, harnessing technology, and unlocking new investment opportunities. His leadership will drive the company’s efforts in expanding its £1.6 billion development pipeline and accelerating its strategy in key UK cities, including Manchester, Bristol, Leeds, Glasgow, Newcastle and London.
Bay Downing, son of Chairman and founder George Downing, has been an integral part of the privately owned family business since 2018. In his new role, he will take the lead on investment strategy, operations, and technology transformation, ensuring Downing remains at the forefront of property development and asset management.
“The opportunity to step into the role of joint-CEO and lead Downing into its next phase of growth is truly exciting,” said Bay Downing. “Having grown up in the business, I’ve seen first-hand the passion and commitment that have made Downing a leader in the sector. My focus will be on driving long-term innovation and sustainable profitability, ensuring our business continues to evolve and set new industry standards.”
Bay Downing - Joint CEO
Downing
A key priority for Bay will be strengthening Downing’s technology, data innovation, and automation strategies to enhance operational efficiency across its vertically integrated investment management business. This includes integrating cutting-edge advancements such as AI, smart buildings, and automation into every stage of the development process – from design and construction to property management and investment analysis.
“As we scale, it’s critical that we embrace technology to optimise efficiency, enhance customer experiences, and maximise asset performance,” Bay added. “We have an incredible opportunity to lead the market by integrating data-driven insights and automation into our operations, reinforcing our competitive edge.”
Bay will also manage the synergy between Downing and its new subsidiary, Aboria Capital, which he launched last year alongside Jessica Hardman, former Head of European Portfolio Management and UK CEO of global investment manager DWS.
Aboria was created to offer a fully vertically integrated solution for the PBSA and living sectors, allowing Downing to build, retain, and manage more assets while delivering best-in-class living experiences.
“The biggest opportunities for Downing lie in our ability to scale, innovate, and expand into new living sectors,” Bay explained. “Our focus is on entering high-growth markets, including flex-living and smart residential developments, while maintaining our commitment to quality and community-led design. We are actively exploring opportunities to retain more beds under management and create vibrant, future-proof living environments.”
Downing’s ambitious growth trajectory represents one of the most significant development programmes in the company’s 35-year history, with several landmark projects set to break ground this year. With Bay Downing alongside Sally O’Brien at the helm, the business is set to redefine the future of property development, ensuring Downing remains a leader in delivering innovative, technology-driven, and sustainable living solutions.
Bay has been an integral part of Downing’s journey, and his new role as joint-CEO is a natural progression. His deep understanding of the business, coupled with his forward-looking approach, will be key as we navigate our next phase of growth. I’m excited to collaborate with him as we continue to seize emerging opportunities in the property sector.
Sally O'Brien- Joint CEO
Downing
Downing’s ambitious growth trajectory represents one of the most significant development programmes in the company’s 35-year history, with several landmark projects set to break ground this year. With Bay Downing alongside Sally O’Brien at the helm, the business is set to redefine the future of property development, ensuring Downing remains a leader in delivering innovative, technology-driven, and sustainable living solutions.
